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Hugo Boss Rebrands, Updates Logo Design
Mid-luxury fashion label Hugo Boss has revealed a facelift that introduces a new logo design along with a rebrand across all consumer touchpoints. Technically encompassing two brands, Boss and Hugo,...
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Bonaventure’s Luxury Lifestyle Product Aura Gets New Name and Logo
Bonaventure, an alternative asset manager focused on the design, construction, and management of properties across the Mid-Atlantic and Southeastern regions of the United States, has announced that it...
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StormBrands Creates New Logo and Identity for Jetcraft
Global aircraft trading business, Jetcraft, has unveiled a new logo and identity created by brand and design consultancy, StormBrands. The agency says its goal was to deliver “an authentic and...
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Rolls-Royce Revives Historic ‘Spectre’ Name for First Ever Electric Car
British luxury car marque Rolls-Royce has this week unveiled its first ever all-electric model – the “Spectre”. A successor to the V12 petrol-powered Phantom Coupé, the new EV is set to hit roads in...
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Skincare Brand Erno Laszlo Reveals New Packaging Design by Free The Birds
Luxury skincare brand Erno Laszlo has launched a new brand identity and positioning, with design by creative agency Free The Birds. The new look encompasses visual and verbal identity, packaging...
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Artisan Hotel Rebrands, Unveils New Name and Logo
The Artisan Hotel Boutique in Las Vegas has rebranded to “The Lexi” as part of efforts to become “a leader in cannabis-friendly hospitality”. Located near to the famous Las Vegas Strip, the 64 room...
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Aston Martin Marks 110th Anniversary with Special Logo Design
Luxury sportscar brand Aston Martin has revealed a special logo design to mark its 110th anniversary. Revealed this week for the very first time on the nose of the company’s new F1-destined AMR23...
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Private Jet Firms Merge, Reveal New Brand and Logo
Two private jet charter enterprises, SpeedBird, headquartered in Orlando, and Northern Jet Management, based in Grand Rapids, have merged, revealing a consolidated brand, “Northern Jet”, in the...
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Lux Tips: Designing a Logo So Dazzling People Will Wear It as Jewellery
Logo design matters for every business, but is arguably most important in the world of luxury branding. To get this right, it’s best to learn from established marques, so let’s look at some stunning...
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Hispano Suiza Reveals Name and Logo of New Car – ‘Sagrera’
Luxury Spanish car brand Hispano Suiza has revealed the name and logo of its new vehicle – “Sagrera”. The name is said to be rooted in the manufacturer’s long history that dates all the way back to...
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